Amazon offers tool to help brands fight against fake goods - pet manufacturing process
Amazon offers a tool that allows brands to boycott fake products by removing items they consider to be fake from their websites.
The online giant that has been fighting the third biggest
Party sellers listing fake products said on their blog on Thursday that brands had to report fake products to them before, and after an investigation into the claim, the products would be removed. The new self-
The service tool will speed up the process of deleting lists.
"Our goal is that customers always receive authentic items when they shop on Amazon," the company said in a blog post . ".
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Amazon can then scan the code to confirm the authenticity of the purchase of branded products in the Amazon store.
Amazon announced on its blog Thursday the action called Project Zero.
Phil blizzard, CEO of Pet-said: "Every unit we sell through Amazon has a unique serialized barcode, and our counterfeiting problem is almost gone in the United States . "
Thunderworks, a product company, said in a blog post.
The company said the Zero project is currently only open to brands invited to participate in the project.
In addition, according to a study by fakespot, false reviews are becoming more and more common on many top retailer websites, and this study analyzes false or unreliable reviews in online customer reviews.
Wal-Mart reviews up to half.
Fakespot estimates that com may be "untrue and unreliable", while about 30% of Amazon's comments are considered suspicious.
Faakespot CEO Saoud Khalifah said counterfeit products can also get a boost from false reviews, which can be released by robots or paid by counterfeiters to write positive reviews.
Such comments will make it more difficult for consumers to find out whether the product is fake or not.