bid for better polyester image - characteristics of polyester
By PAMELA G.
Holliebaul 4,1983 this is a digital version of an article from The Times Print Archive, before it starts online in 1996.
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The polyester industry has been greatly stimulated by the medium-term image and is in trouble
In 1970s, the double knit suit changed the taste of consumers.
The designers ignored polyester fiber.
Retailers have avoided that.
Consumers are joking about it.
"In 1970s, when knitting suits were popular, the styling was very bad," said designer John Weitz . ".
"Polyester with a new
Cowboy style on the west coast of Italy.
It creates a world of poor taste.
People of polyester fiber
Hotel in polyester.
The manufacture of polyester fibers commercial gorgeous trade names mask the identity of the fibers such as the golden touch, Trevira, Crepesoft, Kodel, Fortrel and Dacron.
But now, polyester giants, including DuPont, Celanese and Eastman Kodak, are rethinking their commitment to the country's most widely used fiber.
This year, they will spend more than $1 million together to convince the public that polyester is indeed a miracle.
As once described
And has a variety of uses.
In addition, manufacturers will spend millions of dollars to restore a better image of polyester fiber.
"We agree that the promotion of polyester fiber is not doing well," said Gerald P . "
The president of the people, Eldon-
Chairman of the Association of Manufacturing fiber manufacturers and Hoechst Fiber Industry Association, Hoechst a. S. division. G.
"This is an issue where the industry recognizes the issue and decides to act on it," he added . ".
But even a big advertising campaign may not be enough.
After double knit suits are no longer popular, retailers avoid using polyester.
The fiber is known for being uncomfortable, cheap and dull, and the feeling seems to persist among those who decide what consumers wear this summer.
"Polyester is an uncomfortable fabric," said Kathy Smith, a buyer at Macy's . ".
"It's cheap, but it's hot.
I would rather spend more money on cotton.
When polyester was originally produced by E, the fibers foreshadowed. I.
In 1950, the fiber was known for its brittle toughness, washability and resistance to moths, mildew and bacteria.
Before polyester was notorious in the 1970s S, nylon and artificial silk dominated the man --
Fiber market. By mid-
Polyester Fiber has been widely used for ten years, including casual wear.
It became so popular that the manufacturer could not meet the demand for fiber.
However, the fiber and clothing are inextricably linked, due to poor design and cheap structure, clothing gradually popular.
In addition, the taste of consumers has also changed.
They are asking for more "natural" products and polyester fiber does not match the image.
Polyester Producers say this attitude runs through the entire polyester delivery system.
For example, Milliken & Company, who purchased fiber to convert it into fabric, is now carrying out a major campaign to re-
Introduction to its simplicity
There is a care fabric visa for polyester and cotton.
But polyester fiber is not mentioned in the advertisement.
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By promoting polyester fiber, six polyester manufacturers in the country want to improve the image of the fiber, thereby increasing the value of their personal trademarks.
Bruce Roberts, vice president of Eastman Chemical Products, said: "We are investing in Cordel when we invest in promoting polyester . "
Petrochemical polyester is made of petrochemical products, from tire ropes to tapestries, which can be manipulated into hundreds of different forms.
In clothing, polyester is usually a mixed part of mixed cotton.
In the past few years, polyester has been developed to look like silk, linen, wool, or cotton, at the same time, the best properties of each natural fiber are combined with polyester fiber's easy-to-care and durable properties.
By curling the fiber, it will become fluffy as it is down.
By combing, the fibers can look like suede lint.
Very fine polyester looks like silk, but it looks like nylon.
"Endurance is much better than silk and looks great," said Mary McFadyen, a designer who uses polyester fiber when considering performance and price.
The best silk is priced at $105 per yard and polyester silk is about $12 per yard, she said.
Producers believe that improvements in the image of polyester fibers are expected to increase sales if the economic recovery gains momentum.
The industry has been through three bad years due to rising raw material prices and high energy costs.
Last year was the worst year of polyester fiber in ten years.
As the market shrank, Monsanto textile announced that polyester would no longer be produced.
For the first time since 1974, consumption has fallen below 3 billion, and polyester production has fallen below 80%.
In addition, the price of polyester fell by more than 10%.
Recently, said Mr.
Roberts of Eastman Chemical Products said the polyester business is not a lucrative business. '' Most-
Despite the overall decline in production, this fiber is still very popular.
Since 1970, its use has grown from less than half of cotton consumption to more than the largest cotton consumption in the United States. used fiber.
Polyester accounted for 29% of all fiber consumption last year.
Falling oil prices should ease the polyester industry this year.
For the impact of $ drop per month
The price of crude oil per barrel, the cost of raw materials for polyester fell by about nine.
But as labor and other costs continue to rise, prices are expected to rise rather than fall.
The market is expected to improve this year, in order to make up for the price drop of 10% last year, Celanese Du Pont, hoechst and Enka Company announced last week that in the next four weeks, the price of most polyester fiber will rise by 6 cents to 25 cents a pound.
A version of this article appears on page D00001, national edition, April 4, 1983, with the title: Strive for a better polyester image.