highland spring to trial 100 per cent recycled bottles in effort to cut plastic pollution - polyethylene terephthalate film
The boss of Britain's largest bottled water brand today called for greater efforts to reduce plastic pollution.
Les Montgomery, Highland Spring chief executive, said soft-drink companies needed more infrastructure and public recycling to produce fully recycled bottles.
The company, which sold 0. 302 billion liters of bottled water last year, will start a trial of 100 recycled bottles in London in July 4.
Montgomery said he hoped all soft drink bottles would be made from at least recycled materials by 2022.
"This is ambitious, but there is momentum and it can be achieved," he said . ".
"We have a vision that there will soon be infrastructure to meet the number of collections, leave them in the UK, make bottles and use them again and again.
He acknowledged that plastic waste was not the company's "main focus", but said priorities had changed over the past 10 years.
"We will not solve global problems just by doing the right thing in the UK, but we should do the right thing," he added . ".
Waste plastics in the ocean are increasingly worrying, and projects such as bbc1's Blue Planet II showed the damage it caused last year.
The vast majority of plastic in soft drink bottles is not made of recycled materials.
As the recycling plant did not get enough resources, only the Council of 65 recycled plastics.
The bottle of the Highland Spring is made of pet and can be recycled.
Its new 500 ml "eco Bottle" will be sold in selected Sainsbury and customers are invited to provide feedback.
The appearance of the bottle is more vague and gray, encouraging customers to recycle.
Highland Spring and eight other soft drink companies have developed a roadmap to eliminate plastic packaging waste in the supply chain.
Their goal is to work hard to eliminate all the plastic waste that can be avoided in their industry before the government's goal of 2042. The Co-
Op supermarket announced plans to change all this year-
Brand water to 50 recycled bottles.