pringle's vs. the real thing - pet manufacturing process
John in egg dun nuo
1975 this is a digital version of an article from The Times Print Archive, before it starts online in 1996.
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The chip is broken.
There is a corporate giant in a corner, the country's largest advertiser with the power to distribute knowledge and push products onto merchant shelves --
Before it can build a market, it has to take into account the price.
In another corner, it is a decentralized group of about 100 companies, including some giants, but mostly small local manufacturers.
Of course, the fight is between P & G and Pringle's "New spires (
Not all potato chips)
There are also old integrity chip manufacturers. P. & G.
In fact, no better tasting chips have been made, but a huge leap has been made in synthesis, manufacturing and packaging --
Cost cuts translate into profit areas: competitors can say that they are producing an old product that has satisfied Americans for a century, and even won the enthusiasm and praise of the late Khrushchev (
People who ordered chip production in the Soviet Union).
Advertising can't bet with Gloria.
Last week. & G.
The Food and Drug Administration said that after December 1977,
Two years later-
Pringle similar potato chips made of dehydrated potatoes must be identified in the letter "not less than half of the maximum type" on the label as "potato Chin made of dry potatoes" and "potato chips" appear.
"The font is smaller now than this one.
The key to the government's decision is that it allows Procter & Gamble to call it Pringle's "potato chips" that, by the definition of the dictionary, are not (
Webster defines potato chips as "fried raw potato flakes ").
The stakes in this decision are high: how big the potato chips market is and how much P & G has won are all guesses. & G.
Did not say as usual.
But it is estimated that sales of chips will reach about $1.
It's 5 billion this year, and Pringle already accounts for 10%. The F. D. A.
These "newly developed" chips, most of which are Pringle's, already account for 25% of the market.
At the International Potato Chips Institute in Euclid, Ohio, Lawrence Birch, executive vice president, acknowledgedD. A.
The ruling is a setback for real potato chip makers.
"For 65 years, Webster's dictionary defined potato chips as thin slices or raw potatoes, fried and crispy, and then marinated. The F. D. A.
Until 1969, P & G began testing this definition of Pringle.
Then, without informing anyone, F. D. A.
P & G allows the word "potato chips" to continue to be used on its products ,"Burch said. P. & G.
It's not going to be discussed about its manufacturing process, but basically its potatoes are dehydrated and then turned into a paste and then squeezed and fried.
P & G is believed to be the leading US manufacturer of laundry detergent, shampoo, toothpaste, shortening, disposable diapers and toilet paper (sales were $4.
Profits in 1974 amounted to $9 billion, to $0. 317 billion)
It took $70 million over 10 years to research, develop, manufacture and sell its first Pringle.
But their development is very helpful in solving a basic potato chip problem, which makes it impossible for any manufacturer to dominate the market.
Natural chips are easily broken, meaning they won't be shipped far away
Transportation of natural potato chips means that a lot of air needs to be paid for because of its messy shape.
More importantly, they deteriorate and cannot be placed on grocery shelves for more than a few months.
But the shape of Pringle is uniform, which means that it is easy to pack and transport in a sealed tennis-like container, which is combined with the use of preservatives, extending the shelf life to one year.
There are actually two different points of view about advertising.
One is that they are a product that is always crisp and delicious and will dominate the market.
The other is that they are another ersatz product containing chemical preservatives, a symbol of the destruction of American food by industry. “What P. & G.
Food industry critic Jim haytohua, in his recent book, "eating your heart, is" designing an acceptable chip-like structure that makes it possible for an oligopolistic monopoly of potato chips for the first time.
"He also accused the new product of trying to occupy the consumer market with inferior products, a adulterated product made of cheaper potatoes but more expensive than regular potato chips. The F. D. A.
In the announcement, "competition, struggle in the industry" was recognized, and "making potato chips with dry potato chips particles instead of raw potato chips will change the basic integrity of the product.
But the agency also said the addition of the word "made from dry potatoes" accurately described the restructured product.
Pringle has sold more than many smaller manufacturers, although it has been selling nationwide since May.
Smart potato chips, a unit of the Boden company
And the fritolay produced by Pepsi.
Still ahead of Pringle.
First Pringle factory in Jackson, Tennessee.
Tourists are absolutely unwelcome.
The production of 800 employees is confidential, although some observers produce 0. 3 billion cans a year.
"They are very safe," said Larry D . "
Welch, executive director of the Jackson Chamber of Commerce, did not want to comment on the operation. This year P. & G.
Opened a second factory in Greenville, New York. C.
"We have always believed," Chairman Edward G.
Harness told the interviewer, "there is nothing to gain by telling our competitors how we do things.
We would rather let them take the time to find the answer.
Why do shoppers buy Pringle?
Spot checks at supermarkets in Jackson and nearby Tennessee cities showed that some stores had the same price for plain potato chips as others, 13 cents higher.
The same is true elsewhere.
On Montclair, NY. J.
For example, Pringle's 9-ounce package costs 99 cents, or 11 cents per ounce, while. & P.
The 10-ounce Jane Parker potato chips cost 85 cents, or about $8.
5 cents an ounce
Two other brands
Maid of wisdom and Valley
The price of eight ounces is 79 cents, or 9 cents.
9 cents an ounce
The Jackson marketing manager pointed out that advertising campaigns for price cuts, special displays and Pringle are rules, not exceptions.
"They have launched a lot of special promotions for Pringle's, and in those weeks the chips they sell and the sum of all the other chips.
But when it wasn't special, the average chip sold more than four or five to one in Pringle, "he said. P. & G.
Competitors have decided to join them: at least three-
Laura Skard fleetley (Made by Pet)and Planters (
Standard brand company)
Similar products have been launched in similar jars.
Seeing the soaring cost of potatoes and cooking oil, the consumption of potato chips tends to stabilize, the rest of the industry, I can only hope that customers will choose the traditional taste, not the taste of Pringle and its imitators.
"In terms of taste and texture," he said.
Burch of the potato chips Institute said, "there is no doubt that Pringle's products are inferior products.
"But shoppers may save something else, using Mr.
The seat belt of P & G.
"The essence of consumerism is to give them what they want.
"The federal government's ruling last week allowed Pringle to say 'crisps, 'but asked for a relatively large qualifying match.
A version of this file was printed on page 195 of the New York edition on November 30, 1975 with the title: Vs of Pringle. the Real Thing.