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samsung stumble risks killing foldable phones at birth - protective plastic film

by:Cailong     2019-07-03
samsung stumble risks killing foldable phones at birth  -  protective plastic film
This is an overriding question about foldable phones: they can be in all of these . . . . . . Survived the fold?
The answer seems to be No.
Take Samsung Electronics as an example
New foldable phone
According to earlier reviews, it stopped working in two days.
This is an ominous sign for the smartphone industry, which has been hoping for the next peak in growth.
Samsung is expected to release Galaxy Fold in the United States in April 26. S.
Priced at $1,980, about three times more expensive than the most expensive iPhone.
Party skills for equipment?
It folds open to display 7. 3-
Only a little smaller than Apple.
IPad mini tablet.
But Bloomberg News reporter Mark Gurman found that the big screen was soon flawed before it finally failed.
He removed a plastic film similar to the temporary protective layer that users would normally peel off from their new smartphone.
Other people have similar problems.
Samsung then told reviewers that the film was permanent.
It looks like a major design flaw anyway.
The more obvious thing is Samsung's Galaxy Note 7, which had to recall millions of people in 2016 after the battery spontaneously ignited.
The matter has no lasting impact on Samsung's fate.
But if the problem of Galaxy folding turns out to be universal, its impact could be more serious.
Because the company expects to sell only 1 million of its phones this year, there is not so much in finance --
Compared to the 0. 292 billion smartphones sold in 2018, this is a rounding error.
The greater risk is that a failure to release a product that is not ready will harm consumers' interest in all foldable phones.
Samsung and many of its competitors have been betting on new shapes, allowing them to raise the average price at least if a new wave of buying is not triggered.
Smartphone sales have been slowing since the peak of 2016.
Consumers are becoming more satisfied with the phones they already have, so the frequency of replacing them is getting lower and lower.
This is why Huawei Technology Co. , Ltd. has developed foldable screens.
Xiaomi has its own competitive model.
Lenovo Group Co. , Ltd.
Motorola is also working on the technology.
Samsung is undoubtedly the most important of these players.
Not only because it is the world's largest smartphone seller, but also because it sells its technology to others, especially Apple.
According to some estimates, in fact, Samsung has made more profits by providing organic light for the iPhone X --
LEDs show up better than its own Galaxy s8.
If Samsung's foldable technology is correct, it is likely that Apple will use it in future iPhones.
Samsung's nightmare will be if the Galaxy Fold becomes another Google Glass.
Smart glasses released in 2013 proved to be a fiasco.
The technology is not ready yet and has delayed the need for augmented reality glasses for several years.
Foldable phones are different-their use is much more obvious-but Samsung has to be careful not to kill the market until it starts.
Contact the author of this story: Alex Webb of awebb25 @ bloomberg.
NetTo contacted the editor in charge of the story: Edward Evans of eevans3 @ bloomberg.
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