The creative class is not screwed: Here's how the Internet helps artists make a living - high barrier food packaging
For any artist, it is a vital task to transform the appreciation of the audience into something you can use to pay for your child's braces.
There are many MBA courses.
Project case studies and numerous online workshops from various successes and futures
List theories about how to do it.
Almost everyone who tries their technology will fail.
This is just the way it is-
But there are still several ways to be effective in the Internet age.
The following overview is a guide on how the basic strategies for creative business have worked in the past and how they have successfully adapted to today's Internetera reality. 1.
You can sell a physical copy of your artwork (or publisher, label or studio) and still make DVD, CD, Meek, USB stick, print, you create sculptures or other tangible reliefs.
With these things you can charge or torture them.
It is not easy to let the physical objects be taken away without payment --
A cat thief may be waiting to steal your paint from your studio! —
But this is much easier than making digital copies and distribution without your permission.
You may be familiar with this business model.
It's anoldie, but it's a good guy. 2.
You can sell ads before the network, it is difficult to get advertisers, but the entrance to the high threshold makes advertisers have a high price.
So if a newspaper succeeds, it can make a lot of money from the space it gives toads.
Today, the newspaper
And other traditional media.
This can reduce a lot.
But it's not because the process of finding ads that conflict with your content is getting harder and harder.
The Internet makes it easier to make money by showing ads around your stuff than ever before.
But that doesn't mean everything is easy.
Now, there are a lot of places for advertisers in Togo, all of which are competing for the same ads, and the price that advertisers need to pay has dropped.
This is offset by the growth of companies that want to advertise --
It's also easier to do this! —
But as any newspaper publisher will tell you, the growth in demand has not kept up with the growth in supply.
The fundamental problem facing "traditional media" is that its business is based on expensive resources --
Pay high dividends to investors.
Purpose of the newspaper-
Construction in central New York and Tokyo;
The radio network took over the diners next door to them;
Millions built in Recordlabels
The huge number of dollar studios and managers, talent scouts, managers, and so on.
The Internet makes it possible to do healthier things.
On the one hand, the actual production cost of the media has dropped sharply.
Professional typesetting is not easy, but if you know how to do it, you can do it on the computer under your arm, you can pocket the difference between the cost of the computer you already have and the cost of a huge typesetting store 20 years ago.
George Lucas's ultra-expensive footage of falling into Star Wars in 1977 can be rendered cheerfully and without complaint by a used PC thrown away by your local high school.
Of course, that doesn't mean you know how to make it as cool or profitable as Lucas --
But if you can, you have a lot more choices than Lucas made money from it at the time, because the cost is low.
So if the analog dollar becomes a digital coin (ad critic)
Supported Media owns it), in fact, it is possible to run a business that gets the same amount of advertising as its ancestors at a fraction of the price.
As long as you spend a lot less, you can still make a profit from less income. 3.
There is no doubt that the market for certain works of art has fallen.
For example, I'm not interested in getting the CD again --
CD is not an asset, it is a debt.
When I get the CD, I have to tear off the disc and make sure the song title and other metadata are transferred correctly, and then figure out how to get rid of the CD itself in a way that is both legal and environment-responsible.
(If you give it away after you tear it off, it may not be legal;
If you tear it off and throw it away, it's definitely not responsible for the environment.
) This is one reason the music industry's "bootleg" statistics are so misleading: they suggest that every song downloaded is a failed sale, and every lost sale is a lost sale of the entire album, not just single.
But if the piracy goes away tomorrow, people like me won't buy any more CDs.
We do not want to take these responsibility in life.
The best you can hope for is that a small part of today's downloader will become a customer of iTunes or Amazon MP3, which is more exciting in business than turning them into a $17 buyer. 99 CDs.
There are also those analog dollar/digital coins.
But there's a lot of high
Not just copying the artwork, but the kind of margin that represents some kind of affinity. T-
Shirts, posters, and a variety of tchotchke, gimcrack, and gewgaw can be sold to fans who wish to have the opportunity to express their identity by publicly presenting their tastes in the media.
Some artists have also packaged outdated formats such as CDs into fine and beautiful shells, thus turning them into stolen goods.
For example, David Byrne and Brian Ino's "everything that happened today" album is released in a limited edition, which includes a CD, a DVD, and a mini diorama train with lights
Activate sound effects.
I have one, I cherish it very much.
More importantly, this is an era of openness. demand swag.
Shirts and other items can be produced in very small batches, or even one piece at a time, which allows creators to try a lot of designs without putting in a lot of capital, or finally a loft full of unsold merch. 4.
You can sell Commission specialists who are loved by their jobs and they usually get commissions from companies and individuals.
The rich are notorious for entrusting fashion designers to make a piece of fashion. of-a-
Clothing for important events;
The restaurant owner commissioned murals;
Commercial advertising company commissioned by advertising companystock-
Pictures commissioned by art institutions.
I wrote a few commissioned science. The story of the novel.
Some are for textbooks that require short stories to assist with technical articles;
A few are high.
Technology companies of the future
Product Planning, and hope that the novel can lead to their engineering discussion;
A commission is sold directly in exchange for an advertisement accompanying the publication of the story.
One way to think about entrustment work is that it represents the cost of adjusting your creative priorities.
Many free/open, for example
The creators of source software focus on programs and functions only because they like the idea of programs and functions.
But as an expert, Gao
High-quality software developers who attract business commissions from companies that need specific features or programs.
As a result, programmers took a break from dealing with their own priorities, turned their attention to others, and received commissions in exchange.
There have always been creative institutions dedicated to this commission, but more and more artists can use services such as deviantART and other portfolio websites to provide free or cheap wooden tiles for potential customers. 5.
If you create something that can be performed, you can sell tickets and have an old and glorious way of making money: you can perform in a closed room.
You placed a person on that door and instructed that person to ask anyone who wants to come in and buy a ticket.
They won't go through the door if they don't buy tickets.
2013 is a record high.
The box office year of live music performances.
This is a good time to be a live performer, especially since the Internet offers a variety of ways to promote the show.
Now, not everyone is banned from performing.
I did a lot of tours and speeches and it was a hard job.
I miss my family, lack of sleep and it's hard to keep up with my writing.
But everyone would do it if it was easy.
When records and radios were invented, many musicians hated them.
"I'm a live performer," they said . "
"I did something as old and sacred as the first story told before the first fire.
How dare you tell me that I am just a staff member and I am destined to sit in the back room when your technician provides my job to my public"
The package allows you to drive a taxi and throw a burger.
80 years later, the spiritual descendants of musicians who succeeded in becoming recording artists had different complaints.
"I don't perform.
I'm not a trained monkey. I am a white-collar worker.
I work indoors.
When my work was done, I slipped it under the door and some bourgeois businessmen brought it to the world.
What right do you have to tell me that in order to make a living, I have to be a touring stalactites, jumping for the entertainment of others ", in both cases, the rejection misunderstood how their income was technically determined.
Whether you do it with a computer, art is art.
Or bump two stones together.
But industry is technology.
There was once a thriving lighting industry.
People are paid to walk the streets with long burning poles that are used at dusk to illuminate the wick on public street lights.
The lights wiped out the work.
The tragedy of those who did not find the lamp of another deal is true and should never be ignored, but it does not mean that the lamp is immoral.
In business, technology is free, and technology is free. 6.
You can ask for a donation, which is probably the oldest business model for artists and artists: to have people around you volunteer to give you money, so you can continue to earn more of what they have seen and heard.
Again, the Internet is a power multiplier here-
You can ask more people in more places and accept their donations in more ways.
The Humble Independent bundle is a very successful "pay-what-you-
Dealers like video games.
Several times a year, the humble people announced a new "bundle "--
Five to seven video games sold together
These games do not have any number locks and will be played on Macs, PCs and GNU/Linux computers.
Ask the customer to specify a fair price for the bundle and show how much other customers give on average.
To stimulate their competitive nature, buyers will get statistics broken down by operating system: "You are on Windows PC and Windows users give an average of $40.
Mac users gave an average of $43 and Linux users $48.
"If customers feel that their salary is too low, they can also go back and donate more money later.
Even though people can pay anything, from zero dollars to thousands of dollars, the bundle usually earns more than a million dollars.
Each client specifies how much their payment should cost to several charities nominated for the humble project, and the rest is allocated between the producers of the game --
$300 per piece.
Users can also choose to add a "hint" to humble themselves and pay for the management of future bundles, which brings enough information to keep lighting.
Humble has now expanded to e-commerce with my help
Books and comics, and further improve its sales promotion.
The recent bundle includes the embeddable "widgets" that each creator can put on his or her web page, and the only author --specific links.
In this way, Humble knows which artist's work interests you in this bundle, and it is able to use this intelligence to stimulate your competitive nature: "You are a fan of author X.
You and your fans gave an average of $54, well below the next --
Y, the most popular writer, gave an average of $67.
They will soon do the same thing for cities that are automatically detected: "You're from San Francisco.
Ranked 80 in San Francisco
Ranked seventh in global payments;
Below Oslo, ranked 80
Sixth, an average of $58 was paid.
"Humble is not the only innovative donor collector.
Kickstarter uses crowdfunding to raise money for creators-
People raise money to complete a project and come up with a pitch (text and video) to explain why donors should trust them to use the money wisely.
They then assign premiums and gifts to special donors --
Give you ten dollars and I will send you a postcard with custom sketches on it;
Give you a custom portrait for a hundred dollars.
$10,000, original comic book starring you and your friends.
Before production, Kickstarter was also used as an effective means to collect pre-orders: give me $15 and I'll give you a book.
Once I have enough fifteen
With the dollar promise on hand, I can print the books and send them out.
Finally, you can always put the payment button on your website.
Creators have different luck with this strategy, but maybe you have the right combination of audience, material and sound.
One thing to note: PayPal, the most popular payment processor online, has good
Should enjoy a high reputation
The stubborn bureaucracy that freezes customer accounts at will often has no recourse.
Almost a week without some high
Profile companies, profile companies or charities will disclose their PayPal tragedy stories.
I haven't experienced this myself yet, but I emphasize moving my funds from PayPal to a real bank account as soon as possible, at any given time, I will never leave more than a few dollars on my PayPal account.
All of this does not prevent the pursuit of the established sponsorship system. arts-
Council and NEA grants, institutional funds, private funds --
But as sponsorship grows bigger and more global, your chances of finding someone or someone who is willing to fund your vision have increased significantly.
Cory Doctorow extracts from "information does not want to be free: Laws in the age of the Internet.
Published by Mike eney.
All rights reserved©Corey doctoro 2014
Re-printing with publisher's permission.
All rights reserved.